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About Us

Mission Statement

Our goal is to treat our employees, customers and investors with the utmost respect by creating an innovative workplace that...

  • Fosters employee decision making and establishes an environment where employees value themselves, their coworkers and our customers.
  • Allows our customers to receive competitive pricing and timely, accurate and proactive customer service.
  • Allows our investors to earn exceptional returns on their investment while being proud of their Company's community reputation and its treatment of employees.
Management Team:

Our management team has over 60 years combined experience in deregulated markets, with over 30 years in the Texas Electricity Market.

If you ever have a question, or would just like to share some ideas, please feel free to contact any member of our management team. You'll find us easy to reach and eager to help.

When it comes to About Us, at StarTex it's actually all About You!


Marcie Zlotnik, Co-founder of StarTex Power, has more than nine years of experience in the energy industry. Effective September 1, 2010 Marcie stepped down as Chief Operating Officer and now directs her attention to the company’s legislative and regulatory affairs. In addition, she speaks frequently on corporate culture and its effect on employee enthusiasm and customer satisfaction.

Prior to co-founding StarTex Power in 2004, Marcie served as President and Director of Gexa Energy, a retail electricity provider she co-founded in 2001.

A recognized and respected leader in the industry, Marcie is the proud recipient of several professional and community awards including: 2008 Ernst and Young Entrepreneur of the Year Finalist, Texas Women’s Chamber of Commerce, 1996 Texas Business Woman of the Year, and 1995 Houston Area Women's Center Volunteer of the Year. Also, in 2008 StarTex Power was honored as Houston Business Journal’s #1 Fastest-Growing Woman-Owned Business.

Marcie represents the Independent Retail Electric Providers Segment on the Technical Advisory Committee of the Electric Reliability Council of Texas (ERCOT) after having served on the ERCOT Board of Directors for 3 years. A current member of the Board of the Gulf Coast Power Association, Marcie has held multiple roles including President and Treasurer. In addition, she serves on the Board of the Texas Energy Association for Marketers (TEAM), a Texas non-profit group whose purpose is to promote deregulated policies and initiatives on behalf of its members and the Association of Women in Energy (AWE). Marcie’s involvement in the community includes her current positions on the Board of Girls Inc. and Advisory Board for Casa de Esperanza.

Marcie graduated from the University of Texas at Austin with a Bachelor of Business Administration in Accounting and is a licensed Certified Public Accountant. When Marcie isn’t working, she enjoys snow skiing and watching her kids sporting events.

MZlotnik@StarTexPower.com     713-357-2802


Robert Zlotnik, President and CEO of StarTex Power, has over 25 years of diversified business experience, primarily in service-related industries. Robert is responsible for the overall direction of StarTex Power, its long-term strategic goals, corporate finance and investor relations.

Prior to co-founding StarTex Power, Robert held executive and senior management roles in finance and accounting with PACE Entertainment (Clear Channel). Lifeco Travel Services/American Express and Ernst and Young.

Robert has been a guest speaker before the Texas Legislator’s House Regulated Industries Committee, Gulf Coast Power Association, and the Deutsche Bank Private Equity Conference. In 2008, he was named an Ernst and Young Entrepreneur of the Year Finalist for the Gulf Coast region.

Robert has a BBA in Accounting and an MBA in Finance from The University of Texas at Austin. He was named the outstanding graduate business student in 1979. He is also a Certified Public Accountant. When Bob isn’t working, he is active in youth sports in the Houston area.

Let Robert Connect You to StarTex Power.

BZlotnik@StartexPower.com     713-357-2801


Allison Wall, Executive Vice President and Chief Operating Officer of StarTex Power, has over 10 years of experience in Texas electricity, both prior to and after deregulation. Allison is responsible for the overall day-to-day operations of StarTex Power.

Prior to joining StarTex Power, Allison held senior leadership positions for other retail energy providers in Texas, including vice president positions at Gexa Energy and Champion Energy Services. Allison has also served as an environmental and occupational health consultant to petrochemical, refining, manufacturing and shipping industries in the Gulf Coast region.

Allison has a BS in Industrial Hygiene and Environmental Toxicology from Clarkson University in Potsdam, NY; an MS in Public Health from The University of North Carolina at Chapel Hill, and an MBA in Finance and Information Systems from Tulane University in New Orleans, LA.

Let Allison Connect You to StarTex Power.

AWall@StartexPower.com     713-292-2566


Collin Coker, Senior Vice President of Sales and Marketing for StarTex Power, has more than 14 years of experience in the energy industry. At StarTex Power, Collin is responsible for our commercial sales team and third party relationships as well as the strategic direction and implementation of marketing.

Prior to joining StarTex Power, Collin was a principal partner at Beacon Risk Solutions where he worked closely with Retail Electric Providers in the ERCOT market providing risk management services to meet the PUCT risk management requirements. Collin served as Vice President of Sales for Gexa Energy, Director of Sales for Direct Energy, and directed California wholesale origination efforts at Reliant Energy early in his career.

Collin attended Texas State University. He also has acclaimed university sales and leadership certifications from various schools including the Wharton School of Business, Villanova, and Rice University.

CCoker@StarTexPower.com     713-292-2598